Facebook is the most popular social media platform. Compared with other online activities, social media use is more associated with anxiety, depression, cyberbullying and self-image issues. Our Findings. More than 80% of every generation uses social media at least once per day making social media part of their daily routine. In 2017, less than 2.5 billion people were on social media worldwide. 2 This is of course just an average – for some world regions, and specifically for some population groups, usage rates are much higher. 59% of Gen Z respondents say they use their YouTube app a lot more than they did last year. In other words, YouTube has the highest user penetration rate across all age groups. The following is a brief overview of some of the highlights from the report. From a back-of-the-envelope calculation we know that, if Facebook has 2.3 billion users, then at least 30% of the world uses social media. ; 44% of internet users worldwide use social media when looking for information about brands. A 2018 Pew Research Center survey of nearly 750 13- to 17-year-olds found that 45% are online almost constantly and 97% use a social media platform, such as YouTube, Facebook, Instagram or Snapchat. This article contains data collected from self-report surveys of respondents to measure 1) social media usage, 2) age, 3) gender and 4) trust, measured within five major trust constructs of a) Integrity, b) Competence, c) Concern, d) Benevolence and e) Identification. Social Media Usage Statistics (Top Picks) 3.81 billion people use social media worldwide in 2020, up almost double from 2.07 billion in 2015 The average person has 8.6 social media accounts in 2020, up from 4.8 in 2014 Social media is a big part of many teens' lives. Every second, 11 people use social media for the first time. The latest teen social media statistics. These social media usage statistics by age also show that as many as 96% of internet users aged 18 to 24 access YouTube regularly. Today, in 2020, some 3.8 million people use social media, which is more than half the world's population. The majority of Generation Zers (77%) and millennials (79%) use social media multiple times a day, but millennials are more likely to divide their time across a wider range of platforms, while Generation Zers spend more time on fewer platforms. Here’s a summary of the Social Media Statistics for 2021: 3.5 billion social media users worldwide. If you’re looking to widen your audience, such as trying to reach Generation Z , you can use current demographic data to figure out which … Seven in 10 teen girls use social media every day. Every day, the number of social media users increases. ; 45% of consumers say they’re more likely to research a product or service when an employee posts about it, compared to only 32% saying they’ll do so if a celebrity posts about it. Adults in the US are still using YouTube more than any other social media: close to three-quarters of US adults use the platform, with usage high across demographic groups, according to a study from the Pew Research Center, which provides some updates on social platform usage.. Only 23% of social marketers use social data to measure ROI and 16% use social data for competitive insights. Summary: Social Media Statistics. 71. 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