Apple Watch Consumer Market Analysis Segmentation: Apple focused on the young to medium age-range (16-40 years old) in its segmentation for the Apple Watch. apple inc.'s target market. Target Market We have carefully identified and selected our target market based on demographic, psychographic, and behavioural segmentation. Its main audience is well-off and tech-savvy, willing to pay more for better design and functionality, while able to make use of products’ capabilities. Learn all about psychographic segmentation definition, variables, examples, and advantages to implement it for your target market. 16, Competetive Advantage of the Food Industry in the Balkans, pp. The company boasts of revenues of … Personality is the psychographic Segmentation that identifies the users behind the data. The Oscars have an audience of 25-50 Million people in the USA (depending on year). The Trends of Apple's Target Market Demographics Men outnumber women on a 2:1 basis when it comes to purchasing Apple products. These attributes that the brand labels itself with are reflected in Apple’s desired target market; a focus on consumers with … Psychographic segmentation is segmenting a market based on personality, motives and lifestyles. Psychographic Segmentation of the Zagreb Apple Market. Psychographic segmentation involves dividing your market into segments based upon different personality traits, values, attitudes, interests, and lifestyles of consumers. Apple has a well-defined target market focusing on consumer life time value (Kotler & Keller, 2006). Claritas MyBestSegments has a collection of dozens of different target market groups, both with psychographic and demographic characteristics. iPhone Target Market Students at any level, in fact, are iPhone target demographics because the use of an Apple product is … Psychographic Segmentation: According to Kotler (2007), psychographic segmentation is dividing a market on the basis of social class, life style, and personality characteristics etc. The Super Bowl has an audience of 100+ Million people. A Study on STP Strategy of Apple Inc subhradeep2991@gmail.com Page | 15 APPLE INC.'S TARGET MARKET TEENAGERS Teenagers are considered one of Apple Inc.'s target markets. Market segmentation is the first step in defining and selecting a target market to pursue. The brand focuses its own identity on innovation, creativity and trends. Apple Watch Target Market: Population where Apple has a presence –High Disposable Income (Demographic) –Men and Women over 18 (Demographic) –Early Adopters of Technology(Behavior) –Active (Lifestyle) –Apple Loyalists (Behavior) –Image conscious (Psychographic) –Urban? While Apple leads by profits, Samsung leads by market … Teenagers : Teenagers are considered one of Apple Inc.'s target markets. (Geographic) Another Example The demographic market segmentation of Apple is successful in that the company develops products based on lifecycle, age, and occupation of the customers. Teenagers use iPods for many reasons. Segmentation Strategies used by Apple and Samsung A Bit about Apple and Samsung Products Segmentation Strategies: Apple Segments The smartphone industry is dominated by two giant companies: Apple and Samsung. But psychographic segmentation also takes the psychological … Apple conducts all sorts of research to determine and identify their specific target markets to assist them in their marketing strategies to promote their wide range of products. In their research, Chen and Ann (2014) reveal that “Apple had the highest evaluation in customer loyalty to verify that its customers tend to have a higher degree of adhesion” (p. 245). When your obvious groupings of target segments seem to have radically different needs and responses to your offerings and messaging, this is a major indicator it is a good time to look at psychographic segmentation. Psychographics Target Of Apple. Apple Inc.'s target market is customers with unique needs when it comes to the purchase of electronic gadgets. Psychographic segmentation is one which uses peoples lifestyle, their activities, interests as well as opinions to define a market segment.Psychographic segmentation is quite similar to behavioral Psychographic segmentation.. College students are one of the primary target demographics for Apple as they typically have more disposable income and a need for the technology. Apple Inc. divided the buyers based on lifestyle, value and personality. 293-308. Your website, social media advertising, and forums hold many golden nuggets of information on your target audience. Psychographic of Your Target Audience in Online Marketing. Many believe you can get a full understanding of your customers by studying demographics (e.g., age, race, job title) alone; others suggest that you also must add the most common psychographics characteristics (e.g. According to the audience analysis summarized by the advertisements that Apple has released so far, we can know that the audience of the keyword Apple has 94.9M, and the main population is young and middle-aged people aged 18 to 44. The market segmentation of apples includes demographical bases, geographical bases, behavior bases and psychographic bases. Put simply, psychographic information determines why your audience is buying your products or services. Psychographic: purchases for style and prestige as much as function Fits into specific social groupings where Apple products are especially popular Diminished segmentation overall as market penetration increases No longer niche product; Apple is now mainstream Target user Brands usually identify the personality traits of their target customers and create a personality trait most attractive to them. Apple Inc. is perceived to defy the law of marketing and employ a rather unique marketing strategy where the company’s products are made to suit different end users’ specifications. Nowadays, psychographic data collection has never been easier. Who they are, how they usually behave, and how they will behave under certain circumstances. GenieChip’s ideal customer is between the ages of 18 to 25 years of age, studying or working in Canada, with an initial focus on … A buyer persona is a profile of a typical customer based on real data. Versus merely trying to stuff a product, burrito-style, with as many different features as possible, they target specific user experiences, and build the product around that accordingly. Segmentation and Target Market MKT/571June 09, 2014Erica Hayes Segmentation and Target Market Marriott International, Inc. was founded by J. Willard and Alice Marriott in 1927 and has been a leading hospitality company for over 80 years. Apple has targeted and marketed their products to consumers with a few certain characteristics. 1 in 4 people in the 18-34 age demographic express a strong interest in purchasing an Apple … These unique users are loyal to iPhone, and may not easily be … Apple Inc. is developing products on the lifestyle of the people such as Mac book for the younger generation. (1) Apple – one of the biggest companies in the world uses market segmentation Apple positions itself as a premium brand, which offers extras and advanced features for additional costs. 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