Nike has three main business segments: footwear, apparel, and equipment. Nike’s Strengths – Internal Strategic Factors. These are the fastest growing demographic segments for Nike. From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors, 37 Athletic Apparel Industry Statistics and Trends, 31 Sneaker Industry Statistics and Trends, 45 Shoe Industry Statistics, Trends & Analysis, 20 Retail Apparel Industry Statistics, Trends & Analysis, "From Disabled and $500k in Debt to a Pro Blogger with 5 Million Monthly Visitors. 34% of Users aged 18-29 in the US uses Pinterest. Jeremy Bowman (TMFHobo) May 24, … It has an extensive social networking presence as a brand, with over 12 million people liking their Facebook page and over 1 million people following them on Twitter. Nike had segmented their customers into four categories which are demographic, geographic psychographic, and behavioral segmentation. I have to say, as an industry I think that some Realtors are a little bit more focused on customer demographics than other small business owners are. 2. Complete Nike Company Analysis including annual revenue, largest shoe markets, stock value, shoe pairs sold annually, and Converse sales data In Greek mythology, Nike was the Winged Goddess of Victory. Segmentation Demographic Variables: •Age : 15-40, tweens and teens •Gender •Occupation •Generation 5. Global revenue of Nike from 2017 to 2020, by customer segment Nike's revenue in emerging markets 2009-2017, by segment Global gross profit of Nike from 2014 to 2020 To succeed in social currency, brands focus on initiatives that help consumers manage their lives more effectively and efficiently. Do not ! The main Nike brand is most targeted towards athletes, selling related products such as shoes, sporting equipment and clothes. POSITIONING STRATEGY • Nike appeals to all demographics • Products ooze style, attitude and confidence • Positioning statement is “For serious athletes, Nike gives confidence that provides the perfect shoe for every sport • Nike positions athletic fantasy in consumers • Uses strong brand advertisement. Nike uses psychographic segmentation variables to make its offerings more attractive to the target customers. Results of Nike's new Customer Experience distribution strategy in place for over a year in a study by Euromonitor. Being present in footwear, sports equipment, clothing and many others Nike uses differentiated targeting strategy.Produc… This is a little easier. It uses separate campaign or strategy to cap the market potential of the different segments.. And, Asians account for 3% of the population, but 5% of Nike customers. This timeline shows Nike's revenue in Greater China from 2009 to 2020, by segment. generating over 30 billion U.S. dollars in revenue, The company employed about 76,700 people worldwide, North American region of Nike generated the largest portion of the company's revenue. All important statistics are prepared by our experts – available for direct download as PPT & PDF! Home » Statistics » 16 Amazing Nike Demographics. A new survey from Canaccord Genuity among 1,400+ athletic apparel consumers finds Nike is way out front in innovation, fashion and purchase intent … The growing demand for “athleisurewear” and Nike’s own successful digital initiatives are powering sales for women’s wear. Due to varying update cycles, statistics can display more up-to-date and over 1 Mio. The company targeted athletes and their need for quality affordable shoes. • Nike targets households and teens that have a particular desire to … The company is targeting $7 billion in women’s gear sales by fiscal 2017. Nike, the number one manufacturer of footwear and apparel, has become a household name on the same level as mogul companies McDonald’s, Coca-Cola and Budweiser. ", 32 Marvelous Dr. Norman Vincent Peale Quotes, 14 Core Values of Amazon: Its Mission and Vision Statement, Is AliExpress Legit and Safe: 15 Tips for Buyers, How Does Zoom Make Money: Business Model Explained, A Look at Southwest Airlines Mission Statement: 10 Key Takeaways, Apple’s Mission Statement and Vision Statement Explained, How Does WhatsApp Make Money: Business Model & Revenue Explained, How Does Discord Make Money: Explanation of Business Model, Is Mercari Legit and Safe: 15 Tips for Buyers and Sellers, NEO PI-R Explained: Neuroticism vs Extraversion vs Openness vs Agreeableness vs Conscientiousness, 100 Powerful Gratitude Affirmations to Fill You with Joy. Despite all of these emphasis points, Nike is still only ranked #5 as a brand with consumers in the core 18-24 age demographic. In many ways, it is the Coca Cola of its industry. Having loyal customer relationships encourages you to look at your products and services in a new way. The goal of the brand archetype is to exert mastery in a way that improves the world. Appealing to the Nike ‘Sneakerhead’ The company’s core customer is the 14- to 22-year-old male ‘sneakerhead,’ says Wedbush Securities Analyst Christopher Svezia, echoing another analyst’s note that two-thirds of Nike’s sneaker customers are younger than 35. Nike, the number one manufacturer of footwear and apparel, has become a household name on the same level as mogul companies McDonald’s, Coca-Cola and Budweiser. Nike’s results are closely tied to the performance of its wholesale partners. Real Estate Customer Demographics. Nike continues to grow because of its older demographics promoting their products by word of mouth. The following tactics are called the Hero brand archetype. Unless emerging markets continue to grow, the aging population will effectively cause Nike’s market share to shrink. That 2X Innovation strategy is paying off particularly among higher-income men ($60,000 to $150,ooo range), with Nike’s innovative brand perception in … Nike has increased its focus on direct-to-customers strategy and cancelled its contract with Amazon to be able to collect its customer data. This is reflected in our ongoing commitment to creating an environment focused on … Read More: How Nike Combines Customer Centricity With Brand Reputation To Stay On Top. If you want to look good and improve your performance at the same time, then Nike is the brand you’re going to want to wear. (App.6) Get in touch with us. Nike didn’t build its loyal fan base by harping on its iconic waffle shoes. "Everything we do starts with the consumer," CEO Mark Parker told investors during a recent conference call . Of course higher income individuals receive more overall marketing targets, but this brand is unique because of its high level of saturation. 70 % of Pinterest users have a college degree. Outside of North America, Western Europe is the largest geographic demographic for this brand. (App.8) Accessibility The Social environment that Nike enjoys is smooth. Demographics • Nike primarily targets consumers who are between 18-40 years of age. NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. Her sisters are named Strength, Force, and Zeal in various languages. While everyone can afford a haircut, financial services people need to target consumers and business owners who are in a higher income range and who are interested in increasing their wealth. The global health club market is worth approximately $96.7 billion, with 210,000 clubs and over 184 million members worldwide. Sales from wholesale channels represented 76.5% of Nike’s revenues … Nike’s gross profit margin is lower than some of its competitors, including VF Corporation and Lululemon. OBVIOUSLY a first time homebuyer couple in their early 20's or 30's will need to have a different marketing message than empty nesters looking for a second home. Under Armour is attracting older customers while teens prefer Nike and Vans Published: April 11, 2019 at 4:26 p.m. This is why there is such an advertising push right now toward the younger demographics with this brand. Demographic segmentation is a factor used by Nike to target individuals according to their age, life-cycle stage, gender, occupation, and generation. Pinterest Demographics. We are happy to help. Nike delivers innovative products, experiences and services to inspire athletes. Tonya Garcia Comments. New, Figures and insights about the advertising and media world, Industry Outlook Many brands like … Up to 30% of Nike’s total business costs in some emerging markets are bribes given directly to top government officials. You must also be legendary in everything you do. It also includes data-based product recommendations, invitations and a “Reserved For You” function, which automatically reserves select products for customers in the correct size and invites them to buy. The Nike app is tailored to this customer, featuring information on athletes and what Nike products they wear. Nike has spent more than $3 billion over the last decade in advertising. New, Everything you need to know about the industry development, Find studies from all around the internet. The glory days of athlete partnerships with Michael Jordan and other top superstars has not been replicated in recent years, which means Nike is fueled by the brand loyalty it generated over 20 years ago in some instances. Nike have been divide the market into separate segments on the basis of series that relevant to the characteristic such as demographics have age, gender, family life cycle and others. Even in a down year, women are the largest demographic across all age ranges. So why take the risk? Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. Activity is a core American value that people believe to be important in today's society. Each ad is carefully crafted to evoke particular feelings and needs in the consumer … Percentage of NIKE's customer base that is under 35 years old: 67%. 34% of Pinterest users are 18-29 years old. The company also targets basketball fans with a campaign involving player Kobe Bryant. Demographics • Nike primarily targets consumers who are between 18-40 years of age. Nike's footwear revenue in Asia Pacific & Latin America, Nike's global market share in athletic footwear in 2019, Nike's market share of the U.S. footwear market, Total number of Nike retail stores worldwide, Popular apparel and footwear brands in the US. As we seek to move the world forward through sport, we believe the success of our teammates drives the success of our business. Eventually, Nike keeps on improving its product lines which helps keeping the target segment engaged with the brand. Nike has gotten off to a slow start in 2017. If Nike can make these transformations, then they really could change everything. The wealth of customer data now available means brands are increasingly evolving their approach to reflect their consumers’ behaviour, attitudes and life stage. Where the person who I was returning my goods to was very rude and deceiving. Now more than ever, people feel like when they wear a brand, they are representing the actions of that company. Directly accessible data for 170 industries from 50 countries This, along with… North America is a key target market North America is Nike’s largest segment, accounting for 40.3% of total revenues in Q1 of fiscal 2020, down from 41.7% in Q1 of fiscal 2019. Nike has to recognize cultural considerations that are present in today's society. 16% of Pinterest users are male. Segmentation according to demography is based on consumer- demographic variables such as age, income, family size, socio-economic status, etc. Nike's North American revenue 2009-2020, by segment, Nike's revenue in Greater China 2009-2020, by segment, Nike's revenue in Asia Pacific & Latin America from 2016 to 2020, by segment, Footwear segment revenue of Nike, Adidas & Puma 2010-2019, Forecast of Nike's global market share in athletic footwear 2011-2025, Nike and adidas' share of the footwear market as of 2017, by region, How many global employees Nike has 2009-2020, Number of Nike's retail stores in the U.S. 2009-2020, Facebook: number of monthly active users worldwide 2008-2020, Smartphone market share worldwide by vendor 2009-2020, Number of apps available in leading app stores 2020, Global apparel and footwear retail sales in 2019, Retail sales of the global apparel and footwear market 2017-2030, Size of the global sports market in 2018 and 2023, by product category, Sports market share worldwide in 2018, by country, Global sales of the top performance apparel, accessories, and footwear companies 2019, Global sales growth forecast of top athletic wear companies 2020, Value of the leading global apparel brands 2020, Global market shares of the leading apparel brands in 2017, Global gross profit of Nike from 2014 to 2020, Domestic sales share of Nike worldwide from 2016 to 2020, Global revenue of Nike from 2016 to 2020, by sales channel, Global revenue share of Nike in 2020, by product type, Global revenue of Nike from 2016 to 2020, by product category, Nike's revenue worldwide 2017-2020, by region, Nike's revenue in EMEA 2016-2020, by segment, Number of Nike's non-U.S. retail stores 2009-2020, Nike's marketing expenses worldwide from 2014 to 2020, The adidas Group's net sales worldwide from 2000 to 2019, Global share of adidas retail sales in 2019, by region, Share of adidas' net sales worldwide in 2019, by product type, Share of Puma's sales worldwide in 2019, by region, Share of Puma's consolidated sales worldwide in 2019, by product category, Under Armour's net revenue worldwide 2008-2019, Under Armour's net sales share worldwide in 2019, by region, Under Armour's net sales share worldwide in 2019, by product category. The Oscars is almost 60% female. Nike is a company of purpose, growth and innovation. As we seek to move the world forward through sport, we believe the success of our teammates drives the success of our business. Nike spent more than $3.2 billion to run ads in major media from 1995 through 2012. Nike had segmented their customers into four categories which are demographic, geographic psychographic, and behavioral segmentation. (App.2) Besides, consumer can buy through online or any shopping complex. Those factors are linked directly to the market potential and the customer needs. In 2020, Nike's footwear revenue from Greater China amounted to about 4.6 billion U.S. dollars. This has led to the firms paying pension to their employees to increase because the staff is living longer. Strong Brand Awareness – Nike is one of the most recognizable brands in the world as its name alone is memorable, easy to pronounce, and very unique. This customer will generally be older than 40, have a higher level of education and are probably currently employed. And, of those, Nike believes a very large percentage, especially young whites, support Colin. Race, ethnicity, income – the goal is directed more toward a positive exposure of the brand. Through a series of acquisitions of data analytics and AI-based startups, it plans to use this data to understand customer journey, improve demand predictions at a hyper-local scale and enhance customer experience globally. In 2019, footwear led the way in terms of sales revenues, bringing in over 24 billion U.S. dollars that year. To become a legend, you must do more than just dress the part. The Super Bowl is 46% female. Every socioeconomic demographic has at least one core target area for Nike. Do not order from Nike ! To succeed in social currency, brands focus on initiatives that help … Nike marketers prefer to target consumer segment that are relatively stable in demographic factors are likely growth larger time. Quick Analysis with our professional Research Service: Content Marketing & Information Design for your projects: In the following 5 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Nike". The trademark swoosh symbol is known across all socioeconomic demographics and is a top desired brand no matter how much money a household may earn. In fact, Nike’s ads rarely, if ever, mention their products at all. What is NIKE? Its swoosh symbol is easily recognized by everyone. The latest B. The most important key figures provide you with a compact summary of the topic of "Nike" and take you straight to the corresponding statistics. For demography segmentation, Nike has included different age group, gender and based on their targeted customer’s financial status. The desire of the archetype is proving its worth through courageous actions. Under Armour was not far behind, with a 112 Social Currency score. For example in USA, labor pool is growing. For demography segmentation, Nike has included different age group, gender and based on their targeted customer’s financial status. The strategy of the archetype is becoming strong and competent as able of being. More than 12.6 million people “like” the brand on Facebook and Nike has more than 1 million followers on Twitter. Adidas’ brand equity is not just confined to this customer segment, the brand is quite popular and is liked by consumers with age group between 40 -65 as well. The numbers that Nike is able to bring in are staggering. As sports industry analyst Matt Powell noted in a tweet (hat tip to Business Insider): "Old angry white guys are not a core demographic for Nike." Union households, which generally have a higher overall household income than non-union households, are leery of Nike due to incidents like one that occurred in Indonesia where a workers was detained for 7 days simply for suspected efforts to unionize. The Converse, Inc. brand markets more casual goods and is described as targeting premium customers. Forced overtime and labor law violations in numerous countries without acknowledgment may drive even more people away form the brand. liability for the information given being complete or correct. This alone accounts for Nike's worldwide success. This is reflected in our ongoing commitment to creating an environment focused on equality, inclusion, empowerment and respect. The Romans called her Victoria. Under Armour was not far behind, with a 112 Social Currency score. NIKE, Inc. today introduced the Consumer Direct Offense, a new company alignment that allows Nike to better serve the consumer personally, at scale. Overview and forecasts on trending topics, Key figures and rankings about brands and companies, Consumer insights and preferences in various industries, Detailed information about political and social topics, All key figures about regions and countries, Everything you need to know about Consumer Goods, Identify market potentials of the digital future, Technology Market Outlook It also includes data-based product recommendations, invitations and a “Reserved For You” function, which automatically reserves select products for customers in … The white population in the U.S. is 75% -- … In comparison, those who are 45-65 rank Nike second. Nike is a company of purpose, growth and innovation. This text provides general information. Why set yourself up to lose an entire demographic? Nike has captured approx. What their ads do, and do well, is induce emotion in the consumer through ‘emotional branding’. … Nike targets US consumers with their branded products more than any other nation in the world today. No single distribution outlet outside of Nike’s retail outlets accounted for more than 10% of their overall revenues, proving the level of demographic diversification this brand has. Nike Inc 's Customers have recorded an advance in their cost of revenue by 4.18 % in the 3 quarter 2020 year on year, sequentially costs of revenue grew by 8.91 %, for the same period Nike Inc revnue deteriorated by -0.62 % year on year, sequentially revenue grew by 67.81 %. The swoosh sign is recognizable in almost the entire world. Last updated 9/4/18. Some of the core American values are relevant to Nike's acceptance in the marketplace, such as activity, fitness and health, progress, and achievement and success. In comparison, those who are 45-65 rank Nike second. The message that Nike spreads to every customer segment is simple. • The goal is to equip teens under the age of 20 with athletic apparel, especially in sports like football and soccer. Nike’s social currency score was the highest among the 90 brands assessed in the report, and 20% higher than the brand average. This brand’s vision is to equip all teens with their athletic apparel in popular sports, most notably different versions of football around the world. Men are targeted more often than women with training products as Nike sees a 2-1 spending ratio between the genders. Today we think of Nike as a sports-brand outfitter, but one that encourages us all to strive to victory. ET By. Statista assumes no Nike and Adidas also took the top two spots in apparel, with Under Armour at number three. Nike has plans to grow the business even larger by focusing on a few key demographics. Nike has plans to grow the business even larger by focusing on a few key demographics. The Nike app is tailored to this customer, featuring information on athletes and what Nike products they wear. • The goal is to equip teens under the age of 20 with athletic apparel, especially in sports like football and soccer. Nike ranks second with consumers ages 45 to 65, third with consumers ages 25 to 44 and fifth with consumers ages 18 to 24. It uses separate campaign or strategy to cap the market potential of the different segments.Targeting is the important aspect of the marketing strategy, especially when a company is in different businesses. 71% of Pinterest users are f emales. Demographic Segmentation: Segmentation according to demography is based on consumer- demographic variables such as age, income, family size, socio-economic status, etc. They’ve been able to accomplish this by understanding their core demographics. They have the worst customer service and quite clearly do not give a damn about there customer service I ordered a tech fleece. They have nearly 4x the amount of footwear sales than their nearest competitor. Despite all of these emphasis points, Nike is still only ranked #5 as a brand with consumers in the core 18-24 age demographic. Nike target on different type of segment that to fulfill customers need. The Jordan Brand is also a premium brand, but it is targeted more broadly at athletes. • Nike targets households and teens that have a particular desire to look athletic and fashionable at the same time. We should always put our ads where they are going to be seen by our target audience and clearly Nike wanted to use demographic marketing to talk about their brand to women. 50%+ Pinners live outside the US. Nike specifically targets sports viewers, with initiatives correlated with the Sochi Winter Games, the Super Bowl in New York City, the Prefontaine Classic in Eugene, Oregon, and the World Cup in Brazil, as detailed in the letter to shareholders. Now three-quarters under, in March the company reported total global revenues up 6% year-over-year, but slowing to 5% in the third quarter. market share of the global apparel market. Nike taps into the emotions of the global audience by addressing themselves as an athletic-wear company that exists with the belief that everyone in this world is an athlete. That was easy for consumer to purchase anywhere. 35% of Pinterest users are 35-49 years old. Who Is Nike's Favorite Customer? "Everything we do starts with the consumer," CEO Mark Parker told investors during a … Nike continues to grow because of its older demographics promoting their products by word of mouth. For the older demographics, this representation is of NBA championships and other moments of sporting glory. In terms of fitness market growth, this is an increase of 1 million members since 2019 (a slower growth rate than previous years). Keeping this in mind, present study will find out and analyze consumer behaviour of Nike shoes. The white population in the U.S. is 75% -- but they comprise only 67% of Nike's customers. Update, Insights into the world's most important technology markets, Advertising & Media Outlook 31% of the global athletic footwear market. Some of the money was payed by gift card the rest by card the tech fleece came n it was too big for me so I returned it to the Nike store in Oxford. Caucasians are under-represented in the Nike world. Nike must have known that hiring the face of the most controversial movement in the NFL was going to cause an online maelstrom. Just 850+ stores generate over $27 billion of revenues every year. The three components of Nike’s Triple Double Strategy sound nice on the surface, but one has been recently proving more profitable than the others. There are a few different groups you might consider to be the sneaker giant's best clientele. 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