The respondents above 56 years are 82 persons (6.8%). Buy Green to save Green . Conceptual framework of Theory of Planned Behaviour with application to effect of go green campaign to intention to perform green behaviour, Use of independent variables in logistic regression on intention to perform green behaviour as the result of go green campaign, Social demographic profile of the respondents (n = 1206), Estimated logistic model for respondents’intention to perform green behaviour as the result of go green campaign, https://scialert.net/abstract/?doi=jas.2015.929.933, Intention to perform green behaviour via go green campaign, Attributes and socio-economic characteristics, Respondents’attitude towards go green campaigns. We'll occasionally send you account related and promo emails. Think Green – Live Green . This showed that the go green campaigns were able to cater to the respondents to help them perform green behaviour. (2009) in U.S.A in hotel customers’eco-friendly decision-making processes. INR 9,900.00. When it comes to water conservation, Starbucks started to use dipper well systems to clean their spoons used to produce their coffee drinks. 10 Ways to Go Green at School By Beth Newingham. For instance, the evaluation of national Japanese media campaign to increase public awareness of global warming and reducing GHG emission shows that it can be successful in terms of increasing the numbers of concerned people about global warming; however, the effectiveness of the campaign could be short-lived (Sampei and Aoyagi-Usui, 2009). Recycling is important for the environment because recycling reduces greenhouse gas issue and helps stem the dangers of global climate change. Respondents with ages below 25 are rated as 13.5%, and those with ages of 46-55 years are 14.3%. We use cookies to give you the best experience possible. 15 Easy Ways Students Can Go Green Every day should be Earth Day. The go green campaigns are the types of campaign which aim at raising public awareness of the environmental degradation and to teach people about the green behaviour (Islam et al., 2010). This is because respondents who have higher income levels have the ability to perform green behaviour since it is a costly behaviour. Go Green Slogans . Microsoft. Local business and global giants alike operate are quick to market their eco-friendly efforts in order to gain publicity and sales. For the binary logistic regression the higher income and the higher education level respondents have a stronger intention to change their behaviour as the result of go green campaign. Stay green and be seen. The study classified the respondents age into five main groups. This is because two of the very key principles of going green are actually conservation and the reduction of consumption and waste, which means to use and consume the earth’s resources with care, and not over-indulge in excessive material luxuries. Specially, the binary logistics model can be estimated as below: Moreover, Table 1 shows the coding system of the independent variables to measure the intention of respondents to perform green behaviour via go green campaign. This study aims to determine the extent to which the selected social-economic characteristics and attitudinal factors influence respondents to have the intention to change their behaviour for a green way. Reusing items may lead to reducing unnecessary harmful effect. 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